Core Systems Conversion
This Midwestern bank needed communications that was informative and reassuring to customers as a systems conversion was rolled out to improve customer experience.
Business Banking Growth
This bank sought to drive inquiries for business relationship engagement.
Strengthening Customer Relationships
This Midwestern bank wanted to connect with consumers and businesses after a year of uncertainty.
Market Entrance
Bank in a highly competitive market seeks to develop an effective marketing strategy and supporting plan to re-introduce the Bank in its market and lay the foundation for significant future growth.
Community Bank Rebrand
When this Midwest community bank sought to grow, Galapagos brand research revealed the need for a contemporary brand platform to replace the bank’s 50+ year-old logo with a solution that authentically communicates its value.
Branch Network Optimization
This $2-billion bank needed to optimize its branch network. Our approach measured the growth potential of each branch trade area, distinguishing between growth potential from customer cross sell and new customer acquisition.
New Name, New Brand
This mid-Michigan community bank took a three-year journey re-examining itself from the foundation up to re-brand itself with a new name and freshly poised for future expansion.
Checking Lineup Redesign
When an East Coast savings bank struggled to achieve new household growth,Galapagos brand research revealed that the bank was old-fashioned and lacked competitive products.
Mortgage Campaign
East Coast bank seeks to promote its industry-leading expertise and unique mortgage solutions. Integrated Marketing Campaign category winner at the 2018 New England Financial Marketing Awards.
Drive Loan Growth
This Midwestern credit union needed marketing strategies to support goals to increase loan originations and volume.
Market Entrance
This community bank opened its first office in a new market and needed a strategy to drive growth, particularly in the areas of commercial and small business.
Positioned for Prosperity
As a growing Midwest bank approached $1 billion in assets, Galapagos worked to ensure the organization’s brand could support long-term growth.
A Fresh Take on Community Support
Galapagos helps bring this Metro Detroit community bank’s philanthropic efforts to life through a campaign celebrating area nonprofits who support the community every day.
Buyer’s Journey Mapping
The world’s 3rd-largest Fintech company reaches out to Galapagos for its specialized community banking perspective and research expertise.
Market Entry Campaign
This Midwest community bank enjoyed strong growth throughout its 100+ year history. However, it had maximized its potential in its legacy markets and needed to look for new ways to grow. Galapagos delivered insights and strategy that positioned the bank perfectly.
Website Redesign
This Northern Michigan community bank sought a redesign of its website to better represent the Bank’s corporate brand, provide an intuitive user experience for its key audiences, and adhere to ADA Compliance (Level AA) standards.