There’s no shortage of off-the-shelf bank marketing solutions. And no industry is as eager to copy the successes of competitors. While both approaches can be successful, each comes with unintended consequences: They accelerate commoditization, and ultimately cheapen the community financial institution brand.
For community FIs, the challenge is to find the expertise required to design well-crafted marketing strategy and programs capable of creating real competitive advantage.
Enter Galapagos. We deliver effective marketing solutions built on insightful analysis, distinctive strategy, and effective implementation. We do it exclusively for community financial institutions. And we’ve done it for 20 years.