Execution Services

Outsourcing

  • Key projects - Engaging our specialists to help with unique, one-off marketing-related projects brings immediate benefits. Working with your team or independently, we deliver the right balance of expertise and manpower to get your project done quickly and effectively so you can enjoy its long-term benefits sooner.
  • Marketing - Community banks traditionally employ generalists in their Marketing departments. Today’s business challenges demand expertise. Outsourcing is a cost-effective way to get it. We assemble the right team for your business needs and deliver a turnkey solution – from planning, through program design and project management, to full reporting, and we guarantee a 3:1 return on your marketing budget.
  • MCIF - An MCIF helps you identify growth opportunities within your customer data, design effective marketing programs, and measure performance. With our outsourced solution there is no expensive software license and the level of support and reporting you receive is tailored to your needs.
  • Website maintenance and social media - Maintaining accurate and engaging website and social media content is important on a number of fronts: Campaign support, customer engagement, even to meet compliance requirements. Let our team of digital specialists manage the process for you, creating a calendar of website and social media posts and managing the daily updates, as needed.
  • Conversion communications (Product, system, acquisition) - Nothing creates more stress for an organization than a system conversion. Relieve the burden on internal resources by bringing us to the table. We have years of experience providing specialized support to community banks as they undergo system conversions or make acquisitions. We understand the process. We’ve seen what works. And you can count on us to work seamlessly with your team to provide flawless execution.

Website design

Our extensive knowledge of banking and customer channel behavior provides the context for our web design team. By understanding and focusing on your broader business goals, we create a responsive, thoughtful digital experience that will exceed current customers’ demands for convenience and provide the requisite content to engage prospective customers.

Advertising and Promotion

We have all the resources of a traditional agency AND expertise in banking. You won’t waste time teaching us your business but you will benefit from our focus. Whatever your need, our design staff will create effective, custom campaigns that meet your brand standards and engage customers.

Customer growth programs

We design, execute and measure programs that target the three roads to growth: Customer retention, expansion and acquisition. All programs leverage insights gained from advanced analytics performed on our Peer Customer Database to improve performance and program ROI:

  • Onboarding - Regression analysis and an understanding of key customer needs allows us to target new customers while they are at their most receptive.
  • Customer expansion - Analyzing the over 650,000 customer household relationships in our Peer Database allows us to create profiles of customers with an increased propensity to purchase your products.
  • Customer acquisition - Through careful data analysis of your customer base and markets, we can better target new customer offers and improve program performance. Recently, new approaches integrate traditional targeted communications with social media and event marketing to improve response rates and ROI.

Direct and email marketing

Well designed, skillfully targeted direct mail and email drives new accounts. The key is understanding the need which your offer addresses. We leverage response data from all client campaigns to test optimal targeting and messaging strategies to increase campaign ROI. We create profiles of customers that demonstrate greater propensity to purchase. And we integrate online and mobile platforms to improve prospect trial and action.

New market entrance

As the saying goes: You only get one chance to make a first impression. Consider the cost of a new branch or LPO and the stakes for entering a new market are even higher. We have helped hundreds of banks identify sites, enter new markets or open branches. Work with us and we’ll make sure no opportunity is missed to create awareness for your brand, connect with the community and centers of influence, and attract new customers.