THE CHALLENGE
This Midwestern bank wanted to connect with consumers and businesses after a year of uncertainty.
THE GOAL
The bank sought to strengthen brand awareness and strengthen customer relationships. Launched Q1 2020, the campaign connected the brand’s promise of overcoming obstacles and finding solutions to reach financial goals.
APPROACH
We crafted a campaign that placed emphasis on brand messaging, but also connected a tangible budgeting tool and personal access to the team at The State Bank. The campaign included a microsite that detailed the bank’s offer to put together a personalized budget and help customers get on track. The campaign featured digital advertising and direct mail, as well as billboards and video.
The direct mail was tracked back to over $2.2 million in new balances and had an estimated lifetime ROI of $8.91.
