For a long time, websites were created with little thought to possible barriers of access. Back in the day, your website was likely just one more tool in your marketing arsenal. We all know that thinking has changed – and now the guidelines are changing too.
7 out of 10 bank executives agree: Strategic planning fails to deliver
Between a rock and a hard place.
The Changing Basis of Customer Loyalty
Let me guess – you compete on service. The majority of community banks say they do. It makes perfect sense when 94% of customers cite excellent service as the #1 consideration in choosing their banking provider, according to our most recent Community Bank Customer Commitment and Loyalty Survey.
But do you know what comprises “Excellent customer service” in the minds of your customers?
What do your most loyal customers have in common?
Top 5 digital banking activities
Focus Sales Efforts on Your Best Prospects
Many community banks want to optimize their sales efforts. Fewer realize they have the key to success within their own customer base. With smart use of data, you can focus sales and marketing efforts on your most promising prospects to reduce the frequency (and cost) of communications and improve the success of sales calls.
Atom Bank: Splitting the Industry
Are you “insidious and self-interested?” (Not you personally, but your bank?)
These are the words used by Mark Mullen, CEO and founder of Atom Bank, to describe Britain’s legacy banks. Atom is one of four, so-called, “challenger” banks who have been issued coveted licenses in the U.K. to provide a new, digital and optimized-for-mobile banking experience to attract the next generation of customers.
There is no doubt that capturing this new wave of banking customers will be a challenge. And we always knew it would take continued investment in technology… but rebranding as well?
A different approach to “Free-and-a-Gift” checking programs delivers better results
For a few years now, we’ve believed that “Free-and-a-Gift” checking acquisition programs actually cost community banks in the long run.
We’ve worked with a number of banks to deliver a different approach that engages more new customers and in a way that’s representative of the community bank brand. And it works!
Why a good website isn't enough
A well-designed, experience-rich website is at the core of any successful digital strategy. But for community banks, it’s not enough to drive new business.
Leveraging insights from the study of leading online-only and mobile financial solutions companies to employ a distinctive digital strategy can help community banks compete effectively and double their online business.
Triple your new checking account acquisition
Off-the-shelf checking acquisition programs have been a staple in the industry for nearly 20 years. For some banks, they’ve proven successful in generating new accounts and driving fee income. But increasingly, their performance has left a lot to be desired.
A new approach tested by Galapagos clients has delivered results far superior to those free-and-a-gift programs, with higher response rates and generating new customer relationships beyond just free checking.