New trends in visual communication are constantly emerging. Designers and marketers should remain mindful of trends as they develop. Awareness of current trends, knowing what's been and is being done, what works and what does not, will help your team make informed creative decisions for your brand communications. Here's what began to trend in late 2022 and is forecasted to hold our attention as we move through 2023.
Five Ways to Make Your Social Media Content More Accessible
Twenty-six percent of adults in the United States have some sort of disability – that’s about one in four people, or 61 million adults in this country. This large and underserved minority group represents a significant portion of the population. Businesses need to prioritize their efforts to deliver a digitally accessible user experience for this enormous market segment.
While we have posted previously about the importance of delivering an ADA compliant and accessible website, the fact of the matter is many organizations are still falling short, thus leaving this audience largely in the dark.
As community-based financial institutions, providing an accessible experience online should be as important to you as ensuring your brick-and-mortar facilities comply with the Americans with Disabilities Act (ADA). People often won’t complain about an experience that isn’t accessible – they’ll just leave. The way you do business should take accessibility into consideration. So should the way you market your business.