household growth

In Deposit Acquisition, There Are no 'Easy Buttons'

As human beings, we are conditioned to look for the simplest solutions. We want to push a button and solve a problem. However, in business – and in life – there are rarely silver bullet answers for our challenges. The reality is that there are very few substitutes for doing the hard work. However, the absence of an easy solution does not indicate the absence of opportunity. Read on to learn where the opportunities exist.

Struggling with Checking Deposit Growth? Data Shows That You Aren't Alone

Struggling with Checking Deposit Growth? Data Shows That You Aren't Alone

Yes, there is increased competition from national banks and digital-only competitors and yes, the market focus has shifted toward CDs and Money Market accounts. However, traditional checking acquisition programs have grown tired and no longer deliver the same results as in the past. 

Find out how your performance stacks up and what you can do to increase new checking account deposit growth.