By now you’ve made it through one, almost two, rounds of the Paycheck Protection Program. For many of our clients, serving as a participating lender for the Small Business Administration’s program has been a trial by fire requiring numerous last-minute updates, application changes, technical hiccups, and funds being depleted far sooner than anticipated.
Galapagos has heard numerous stories of lenders and their colleagues working late nights and weekends to prepare applications for submission to the SBA – and why wouldn’t you? You’re community bankers. When times are tough, it’s you, not the big guys, who have stepped up to the plate to offer support, guidance, expertise, and a level of personalized service that sets you apart from the nationals.
You stepped up because you always have – so what will you do about it next?
If you haven’t already, consider an awareness campaign that reminds the community of your drive to serve, and highlights the results your efforts have generated for businesses. Your parents may have raised you to think it’s impolite to brag, but we’re here to tell you that when your team’s long days result in relief to hundreds or even thousands of local businesses, it’s more than okay to shine a spotlight on your organization and what sets your community bank apart.
Showcase your commitment to your communities and applaud the partnership you provide as a financial partner. If you need a partner to help draft a news release, or create your awareness campaign, give us a call.