Website Redesign

This midwest bank had a website that most would say was pretty good. However, the bank wanted a site that was more than just "adequate". Through our redesign process, we were able to deliver:

  • A responsive platform - a design that renders seamlessly on mobile, tablet, and desktop.

  • A much more visually pleasing and intriguing design.

  • Better alignment with the new brand image of the bank.

  • Intuitive navigation.

  • Meaningful content that uses storytelling to connect readers to the brand.

Preliminary key performance metrics (KPIs) are encouraging — site traffic and pageviews are up and users are digging deeper than with the old site.