You want deposits. You need a better strategy for acquisition.

For one client, a more thorough analysis recently uncovered $3.4 million in additional deposit opportunity at just one branch:

  • Improve customer share of wallet by 2.0%, $1,262,000

  • Acquire new deposit relationships 3.0%, $1,893,000

  • Improve deposit customer retention .5%, $315,000

Applied to a 15-branch network with equal opportunity and the right program in place could command $50 million in additional deposits.

Let us show you what a custom approach to deposit acquisition could mean for your FI. Provide us with a few details about you and your organization’s goals. We’ll circle back with you shortly.

Can’t wait? Call Jeremy Kane directly (616.608.7359) or send him an email (

Our Office

648 Monroe Avenue NW Suite 312E
Grand Rapids, MI 49503
United States

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