Insight

Market Entry to Achieve Growth

Growth is essential for all companies to survive and thrive. However, the traditional strategies for growth, particularly in the banking industry, are being reconsidered. The “build it and they will come” strategy is no longer a viable one, especially with the COVID-pandemic changing how so many people do things in their lives. Being all things to all people is no longer obtainable or practical – and it’s expensive. So, what is the best course to achieve that growth?

Market Opportunity Drives Strategy

To be successful – even viable – any business must be seen as valuable by its customers, either by providing advice or solutions, being convenient, or cheap. And to effectively support your company’s value proposition, marketing strategy has to differentiate your company, create competitive advantage, and support profitable growth.

Such strategy doesn’t just write itself. To deliver value you have to understand what is valuable to your customers – what do they need and want? To create competitive advantage, you need to understand how your competition is addressing those same customer needs and do it better – with better product solutions, smarter advice, greater convenience, or a lower price.

Debt Reduction: Delivering Solutions to Meet the Need

During the recession of 2008 – 2009, the financial impacts were many and were felt widely. As the current health crisis continues (and continues and continues…), individuals and businesses are feeling the pinch and their financial picture may look quite different than when 2020 began.

The needs of your customers – business and retail – are changing right now, and it’s essential for FIs to know what those needs are and proactively address them.

2020 Vision Before the Fact

At the beginning of each year, every trade organization, Association and Think Tank issues its predictions and forecasts for the coming year. The team here at Galapagos has reviewed the collective punditry to identify the likely key issues that will shape marketing opportunities and challenges in 2020.

Hit the Ground Running in 2020: Five questions to guide your planning efforts

The start of a new year often signals a fresh beginning for many – possibly even your organization and your focus for the next 366 days (hello leap year). When you get a strong start to the year, your team gathers momentum to sustain and support your efforts for the next twelve months.

Post Financial Brand Forum: What you learned, what you can put into motion

Bankers around the country returned to their offices last week full of excitement about the things they learned at the 2019 Financial Brand Forum in Las Vegas. Unable to attend the Forum? We’ve reviewed some of the common themes of this year’s conference.