When it comes to effective strategy, there are no quick fixes.
Arriving at a plan that drives your business toward success requires vision, honest self-evaluation and the skillful alignment of resources with opportunity.
A major challenge that we see all too often is that community FIs spread their resources too thin – trying to be all things to all people and ending up being not enough to anyone. And when plans fail to deliver, they clutch at the latest off-the-shelf tactic that promises quick results.
But there are no silver bullets. The hard work has to be put in to create a strategy that differentiates and creates real, sustainable competitive advantage. In our strategic engagements, we utilize the PATH process which is designed to identify growth opportunities and build the optimal marketing mix to achieve that growth. The process is structured and collaborative. At every stage, customer and market data is used to confirm or challenge the FI’s assumptions and to provide the measurement and analysis of growth opportunity that serves as the foundation for effective strategy.
If you’re ready, we can help.
Small business segment