Integrated Marketing Campaign

 

This East coast bank delivers industry-leading home loan expertise and unique mortgage solutions that are second-to-none. This campaign – which earned first place in the Integrated Marketing Campaign category at the 2018 New England Financial Marketing Awards – focused on the right solution for the right customer with three distinct campaign messages and tactics to ensure the bank was top-of-mind for future mortgage needs.

Segments

  • First time home buyers

  • Families looking to gain more space

  • Mature market with retirement on the horizon