This midwest bank had a website that most would say was pretty good. However, the bank wanted a site that was more than just "adequate".
For community banks in smaller markets, traditional checking acquisition direct mail programs fail to deliver on three counts.
This $2-billion bank needed to optimize its branch network. Our approach measured the growth potential of each branch trade area, distinguishing between growth potential from customer cross sell and new customer acquisition. Because of this distinction, the bank was able to align customer service and sales resources to each branch according to the size and type of its growth opportunity.
This east coast savings bank had struggled to achieve new household growth. Our brand research revealed a perception that the bank was old-fashioned and lacked competitive products. A redesign of the bank’s deposit line and a bold campaign approach has generated a 66% increase in new checking account production.