Cathie originally planned to be a journalist, but instead built a successful career by using her investigative skills to uncover her clients’ business opportunities—and then using her communication skills to effectively develop strategic, results-based marketing programs. She puts brand first, and considers all relevant audiences—clients, prospects, centers of influence, and employees.
Cathie spent 14 years as a marketing leader in the financial industry. She also owned her own marketing firm for 14 years. Her expertise includes advertising, branch merchandising, direct marketing, employee engagement, public relations, and branding efforts, both traditional and digital. She is quick to take a strategic idea and turn it into an executable vision.