In many financial institutions, you’d be hard pressed to find a major initiative in which the marketing department doesn’t play a role. Now more than ever, you’re being asked to do so much more and often with fewer resources. If you’ve ever wondered how on earth you can balance these efforts and get it all done, you don’t need to clone yourself; you just need better tools.
In our earlier post on customer strategy, we discussed the decline in community FIs and the need to face a new reality in order to survive and thrive. If you are ready to face that reality, we are here to talk about how to take that on.
We've all heard it: The future of community and savings banks is at stake.
It's no secret that community banks are facing difficult times, and with the number of community FIs down 66% nationwide from just 23 years ago, something's got to give.
One prominent Michigan-based community FI is partnering with Galapagos to meet the challenge head on with a new approach to customer strategy. Read on to understand the changes Eaton Federal Savings Bank is making to lead an industry in decline.
Bankers around the country returned to their offices last week full of excitement about the things they learned at the 2019 Financial Brand Forum in Las Vegas. Unable to attend the Forum? We’ve reviewed some of the common themes of this year’s conference.
If mortgage is a primary business line for your financial institution, your promotional efforts are probably gaining steam as we head further into spring. Whether you deploy full-fledged campaigns during the peak mortgage season, or utilize steady efforts throughout the year, social media can be a powerful tactic in your promotional toolbox.
As human beings, we are conditioned to look for the simplest solutions. We want to push a button and solve a problem. However, in business – and in life – there are rarely silver bullet answers for our challenges. The reality is that there are very few substitutes for doing the hard work. However, the absence of an easy solution does not indicate the absence of opportunity. Read on to learn where the opportunities exist.
To get results, you need more than just a great product. Time and again, we’ve seen that when financial institutions fail, it isn’t just about the offer. Your success in any given endeavor largely hinges on your team’s ability to sell it in a genuine way. We explore how people, process, and culture make a world of difference.
No matter the cause, the impact of poor planning can be far-reaching: Unrealistic goals can tax the system, demoralize the team, and leave the bank struggling to meet its targets. Taking the time to research or enlist data analysis is sometimes seen as too time-consuming. But the measure-twice, cut-once philosophy can prove to be far more valuable than taking the quickest path to a perceived solution.
As you work to fend off challenges and secure a future for your institution, a proper planning effort can truly make the difference—giving your team a clear direction and your institution a much higher likelihood of success.
Here are 10 must-ask questions from the Galapagos team, to help you for your next strategic planning session.
Yes, there is increased competition from national banks and digital-only competitors and yes, the market focus has shifted toward CDs and Money Market accounts. However, traditional checking acquisition programs have grown tired and no longer deliver the same results as in the past.
Find out how your performance stacks up and what you can do to increase new checking account deposit growth.
Sure, it feels great to be liked and adored by thousands. But even if your Facebook page has a lot of likes and followers, your content probably isn’t being seen by all of those people, anyway. Instead of focusing on the number of likes your page doesn’t have, here are 9 tactics to improve the quality of your posts and increase the visibility of your content.
Two out of three organizations will fail at implementing strategic plans this year. Here’s how you can be the one that succeeds.